Why Your Personal Style Matters to Your Brand with Samantha Brown - Episode 006


If you’ve recently seen Bohemian Rhapsody, I’m sure you noticed Freddie Mercury’s flamboyant costumes. (How could you miss them?) Throughout the movie, you’ll notice that his style evolves yet remains true to his essence and his desire to not only be a star but a legend. This, of course, had us thinking… How can those of us who are entrepreneurs begin to define and amplify our personal brand in a way that supports our brand?

For episode 6, we sat down with Samantha Brown, who is a personal stylist for celebrities and professionals. She has appeared on Fox News, Good Morning America and the TODAY Show as a featured style expert. Samantha has also worked on more than 1,000 fashion shows, and she certainly understands how personal style can define or enhance a brand. During this conversation, we discussed how Samantha started her business, the importance of personal style and positioning, and so much more.


  • Samantha’s mindset as a young entrepreneur.

  • Personal style and positioning yourself in the market.

  • Thinking of your brand from a matchmaking perspective.

  • The question you should ask yourself if you’ve considered using your name for your business.

  • Whose personal style does Samantha admire?

  • Finding your style inspiration and making it work for you!

  • The completer piece.

  • How to step up your boldness without a major commitment or investment.

  • How Samantha knows when she’s ready to evolve in her business.

  • The question to ask yourself when you’re in a lull or feeling restless in your business.



  • Wear something that has been tucked in the corner of your closet that you love but haven’t worn in a while (maybe years). When you wear it, snap a photo and tag @thedaringkind and @samanthabrownstyle on Instagram.


Samantha Brown is a world-renowned professional and celebrity stylist. She has been working with men and women to refine their personal style for over a decade. Although based in New York, Samantha will travel to meet clients as needed.

Her styling credits include Nylon Magazine, Badgley Mischka, Fox, Real Simple, The NY Post, OK!, Closer, Westfield Style, Fort Lauderdale Magazine, Gold Coast Magazine, Minnie Rose, Newsday and many more. Samantha’s other partnerships and collaborations include Vogue, GQ, Glamour Magazine, Harper’s Bazaar, Folli Follie, Simon Malls, Westfield Malls, Empire Beauty School, Quintessentially Lifestyle, Match.com, Gilt Group, Nikon and Joe McNally Photography.

Samantha stays immersed in the fashion industry as the Video Director for B Live, shooting New York Fashion Week shows including Marc Jacobs, Donna Karan, Michael Kors, Narcisco Rodriguez, Oscar de la Renta, Proenza Schouler and many more.


Instagram @samanthabrownstyle

Website - www.samanthabrownstyle.com

Cole Hernandez