How to Revolutionize Your Industry and Go Viral While Wearing A String Bikini with Curvy Beach CEO Elizabeth Taylor - Episode 021
After freeing herself from diet culture and an eating disorder, Elizabeth Taylor found herself longing for a string bikini that fit a size 18. After a frustrating search, she decided to start her own swimwear line, Curvy Beach.
Like most entrepreneurs, Elizabeth's sales were sluggish after launching her website. However, she came across an opportunity that would forever change the course of her life. Curvy Beach was featured on Refinery29 and went viral on Facebook with more than 12 million views. Immediately, her first stock of 100 bikinis sold out in 24 hours.
Elizabeth Taylor is now on a mission to empower women through swimwear.
In episode 21 of The Daring Kind, Host Nicole Hernandez chats with Elizabeth Taylor, the CEO of Curvy Beach. She gets real about the good, the ugly, and what it’s like to revolutionize her industry with a message of female empowerment via swimwear!
WHAT WE COVER:
The benefit and struggle of being named Elizabeth Taylor.
Elizabeth shares her own eating disorder journey, and how she was able to love her body.
Battling diet culture by disrupting the swimsuit industry.
What launching a bootstrap business really looks like.
Remembering the day Curvy Beach went viral. And discussing why!
YOUR DARE OF THE WEEK:
Born and raised in Southern California, designer Elizabeth Claire Taylor knew there was something missing in the swimwear market. With over 10 years of plus model experience, she found herself longing for the luxury swimsuits that her smaller size friends were wearing.
Combining her passion for 80’s vintage silhouettes and the fit expertise of a garment industry pro, Elizabeth knew it was time start her own line: Curvy Beach.
Elizabeth is confident these new and exciting styles will accent the female form in a way no other current brands can.
Curvy Beach aims to serve the ‘forgotten woman’ who no longer feels sexy or powerful at the beach. Ranging from sizes 4 - 26 and A-J cups, Curvy Beach bridges the gap between ‘missy’ and ‘plus’ sizes - giving her the high fashion styles, fabrics and trims that are not often (or ever) seen in this size range.