Dare to Scale Your Business and Design Your Life with FemCity Founder Violette de Ayala - Episode 018


What if you could start your company (or your movement) and scale it from one local community of female entrepreneurs to 100 communities around the world?

FemCity is a business community for women with locations throughout the US and beyond, and its founder, Violette de Ayla, is a serial entrepreneur who started her first business at the age of 22. She knows it is possible to scale your business without multiple rounds of VC funding, and she also knows the key ingredients to create environments that ensure members feel seen and heard.

During episode 18 of The Daring Kind, we discuss how to scale your business and design your life by daring to live from your greatest and highest vision.


  • Finding the connection with someone you just met. (22:36)

  • Crafting your perspective of the world when you’ve experienced trauma and challenges in your past. (26:50)

  • Key tips to scaling out your business. (29:45)

  • How daring to see yourself differently can lead to crazy amazing opportunities. (36:36)


  • Give yourself permission to dream really big! Close your eyes and think about your biggest vision for your life. Take notes. Seriously, write it down. What did it look like? What did it feel like? Make an action plan based on this vision! 


Violette de Ayala is a Cuban-American serial and social Entrepreneur, Founder of FemCity®, and virtual mentor to over 20,000 women.

Violette has been quoted in Success, Entrepreneur, CNBC, Yahoo Small Business, Business Insider News as a small business expert.

Violette has also been seen in featured campaigns in People, InStyle, Real Simple magazines. She served as part of The White House: Women Environmental Leaders Program and was a commissioned Keynote speaker for Accenture’s International Women's Month Event, the SBA Regional Women's Conference, and Luxury Brand Partners. FemCity has been seen in Gilt, Vogue, AP, and Inc.com and has over 100 locations in the US, Canada and the Islands.

Violette is 26 years into being maritally connected to Steve, and have three kids that span mid 20’s to tween age. Their gracefully aging rescue dog, Cosmo is a frequent pseudo star on her Instagram.


Cole Hernandez