About your



i’m nicole hernandez.

It’s a pleasure to meet you! I know if you're here, we're part of the same tribe - the curious and optimistic doers.

I’ll let you in on a little secret from the start.

I always thought of The Daring Kind as the people who climbed Mount Kilimanjaro or jumped out of airplanes with a mischievous grin. However, as I’ve ventured on my own path, people started telling me I was brave.

Meeee??? I’ve battled with bouts of depression, anxiety and chronic stomach pains since my late 20s. I’ve spent evenings worrying about exchanges with colleagues or dates. I’ve overextended myself so that I could be likeable.

I did everything right, or I “tried” to do everything right. I climbed that corporate ladder, “achieving” a VP marketing title and the obligatory six-figure income.

Then it all went away.

Poof. I was given notice that the company was downsizing. Paycheck, gone. Healthcare, gone.

Yet, I was relieved. I toyed with pulling together a new resume, but nope, couldn’t do it. My body said, NO WAY!

I listened to myself for the first time in a long time.

My chronic stomach pain vanished in a week after I made the decision to go for it!

I started a boutique brand storytelling agency, Pink Graffiti, in May of 2017. I chose to give myself the chance to FINALLY explore my soul’s calling as a business owner, a storytelling strategist, a content creator, and an intuitive marketer. (And now, a podcast host. Oh yes!)

Fast forward.

In giving up the fear…okay, actually…I wore fear like a freaking wilderness survival backpack. I slowly learned to put it down. (I pick it back up upon occasion because I’m human.)


fear suffocates possibility.

And yet, it’s so very human.

I hear a lot of people say, “I want to do X, Y and Z,” and then they get excited for a week and never follow through. You know why? FEAR.

Sometimes, fear is even helpful; it makes us pay attention, but often, we allow it to stop us in our tracks.

I felt called to launch The Daring Kind podcast because I wanted to create a platform of possibility for those who are still daydreaming of becoming their own flavor of success. I also wanted to make this journey freaking fun. I mean, if Sir Richard Branson can “screw it” and” just do it,” so can we!

(He’s my hero, btw. If you know him…hook a girl up!)

I’m learning that life is more fun when “we dare.”

In fact, a dare is the best way to expand the edges of your comfort zone. There’s no overthinking. Just transformation.

As I interview and dig in a little deeper with those who have dared greatly in their lives and businesses, I’m also uncovering the belief patterns, habits, philosophies, and practices of leaders. And...my hope is that each episode will act as an activator, motivator and mentorship towards helping you to become one of The Daring Kind.

Starting in season 2, I’ll also be sharing 14 years of my own experience in brand strategy, PR and marketing with you because I know a lot of you really want to be more visible in your industry, and I believe it’s time for the kind-hearted to take over the world.


Let’s do this!